Let's find the people that are already interested in your business or service, and target them with your advertising. Display or Video targeting is about delivering your ad to people that have already visited your website, reside within your services area, people searching for your product or service online, or people who are researching content associated with your product or service.
Ads can be customized to deliver a message or showcase a product that is specifically needed/wanted by that consumer.
This ad will naturally be more effective if we deliver this ad to people that have been online searching for dental implants and reside within the service area of this business.
If this same person has visited your website to research information, advertising can be delivered to bring them back to complete that transaction.
Nearly three out of five US online buyers said they notice ads for products they looked up on other sites.
One in five marketers now has a dedicated budget for retargeting.
Retargeting can boost ad response up to 400%
Website visitors who are retargeted with display ads are 70% more likely to convert on your website.
Source: Emarketer.com on-line buyers notice-retargeted ads, Change.com retargeting barometer report, Ad-ready, Criteo
Live Reporting
Every business will be provided a live reporting dashboard to view the progress of the campaign. We use that data to analyze and make adjustments to the delivery to improve performance.
