top of page

Cross-Device Matching

With cross-device matching, we are able to associate browsing behaviors from other devices within the same household.

Anytime a user intiates matching activity (usually by logging in), the devices become paired using both Deterministic and Probabilistic methods.

What this means is that a user's behavior from one device, such as a laptop or smartphone, will be captured on another, such as a Roku.

bottom of page