Over-The-Top Video )OTT) is streaming video acquired outside of traditional cable,

satellite, or over-the-air sources. Viewers stream content through smart devices

(TVs, Blu-Ray players, etc.), gaming devices (Xbox, Playstation, etc), OTT-specific

devises (Roku, Amazon Fire, etc.), and even traditional degital devices

(mobile, desktop, tablet, etc.).

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Award-Winning Product

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Cabbcon awarded Premion, the power behind our streaming video services, the Abbi Award in 2019 for Best Audience-Based Buying Platform of The Year.  We have exclusive access to Premion's advanced features in our market.

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Where Will My Ad Serve?

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Your targeted commercial is eligible to serve across hundreds of apps: free streaming services such as Crackle and Popcornflix, subscriber-based services such as Sling, and network apps such as NBC and FOX News.

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Who's Streaming?

• 75% of households have OTT-supported devices in South Texas.

• 76% of OTT streamers watch ad-supported streaming.

• Streamers are educated with have high income averages:

• 47% of OTT viewers in our market report household income of $100,000+

• 43% are college graduates.

• All age groups consume streaming video in our market:

• 18-34 = 38% of the population

• 35-54 = 34%

• 55+ = 28%

How We're Unique

• Premium Brand-safe Inventory: 125+ top-tier content providers.

• Non-Skippable: Commercials must be seen in their entirety.

• Frequency Capping: Reduces saturation and optimizes reach.

• Long-form Content:  All videos wehere we insert commercials are 22 minutes or longer.

• Customezed Targeting: Reach you core consumer.

• Local & Global: Serve ads to any geography.

• Cross-Platform: Television, mobile, desktop, and tablet viewing.

• Detailed Reporting: Live attribution and network-level reporting.

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Targeting Options

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We can apply advanced household targeting that includes demographic and behavioral. Through cross-device matching, we can pair a consumer's streaming device to other devices intheir home, such as their cell phone and laptop.  This means that we can serve ads to a relevant audience who has shownan interest in your parduct or service.

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We can also directly place commercials in specific programming categories, including sports.

Sources: MRI-Simmons, Spring 2020 SimmonsLocal, Base: A18+ Target: OTT Viewer, IAB adn Maru/Matchbox, Comscore, TVB, IAB, Pew research Center

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